Across borders, cultures and languages, Steelastic is a trusted name in the tire industry. Steelastic has built tire manufacturing equipment for more than 50 years. Known for their exceptional reliability, many of their initial generation of machines commissioned in the 1970s are still running strong. Today, they have 900 machines operating in more than 55 countries on five continents.
This blog post will explore where Steelastic is present and why companies around the world trust Steelastic for their tire component manufacturing equipment.
Supporting the tire industry around the world
North America
Founded in 1970 by Sterling W. Alderfer, Steelastic began in the United States, forming close partnerships with tire manufacturing companies in the Midwest. Headquartered in Cuyahoga Falls, Ohio, Steelastic understands the challenges in the recruitment and retention of operational and maintenance resources in tire plants. In markets with a high turnover rate, Steelastic’s easy-to-operate calenderless equipment enables operators to be fully trained in as little as 2-3 months. (Traditional calendering equipment can take up to six months’ training.)
For this reason, Steelastic has built name recognition and trust in the North American market.
South America
In countries like Brazil, Argentina, Chile, Ecuador, Peru, and Columbia, and Costa Rica, Steelastic has developed strong and lasting partnerships. Steelastic is a popular choice, because of its unrivaled flexibility, lower capital outlay, and ease of operation. This allows tire manufacturers in the region to benefit from a much lower total cost of ownership of their tire manufacturing equipment.
Asia
Customers in the region are fast understanding the benefits of Steelastic’s calenderless tire component manufacturing equipment versus the larger, more costly and less flexible, calendering equipment.
Europe
Steelastic has excellent, long-standing relationships with the leading tire manufacturers in Europe. In recent times, several of the larger players have partnered with Steelastic during the development of its calenderless tire component equipment. These partnerships are now resulting in Europe being a major growth area for Steelastic’s product portfolio.
Why trust Steelastic?
Over the past 50 years, Steelastic has built a reputation for trust and reliability. Each of their decisions is built around the following three principles:
Partnership
Steelastic’s business strategy is different than most manufacturing companies. When they sell equipment, they come alongside to become true partners in their business. They’ll listen to their needs, adapt and support their customers as true partners in business.
Flexibility
When Steelastic developed its calenderless tire component machine portfolio, it built it to support the rubber industry’s diverse and ever-changing needs. In particular, the large growth in tire SKUs is driving the need for significantly more flexible manufacturing equipment.
Field Support
Even though Steelastic has built a reputation for dependability and reliability, problems can still arise. Steelastic is dedicated to showing up for its partners, and to supporting them with field service, machine audits, preventative maintenance or training when they need it most. When you choose Steelastic, you’re choosing a partner you can count on.
Ready to learn more?
Deciding on a supplier for your tire manufacturing equipment is a big decision. We understand that. But if you’re ready to learn more, contact us for a no-pressure conversation. We’re here to learn about your business, your needs, and how we can support you. Contact us today!